Plain-language Core Web Vitals for owners: what LCP, INP and CLS mean for leads — and what to fix first.
Largest Contentful Paint (LCP) is how fast the main content appears. Interaction to Next Paint (INP) is how snappy the page feels when someone taps. Cumulative Layout Shift (CLS) is whether the layout jumps while loading. You do not need to be an engineer — you need a site that feels fast and stable on a phone.
Slow or jumpy pages lose enquiries before the offer is read. Search also uses page experience as one of many signals. Treat speed as UX and commercial hygiene — not a vanity lab score. Avoid fake “X% ranking uplift” claims; measure calls and forms alongside Field data when you can.
Heavy hero images, unoptimised media, render-blocking scripts, chat widgets, tag managers and cookie banners often hurt LCP and INP. CLS usually comes from ads, embeds or images without reserved space. First compress media, defer non-essential scripts and review third-party tags — before a full redesign.
Use Search Console’s Core Web Vitals report and a simple field check on a real device. Lab tools help debug; Field data reflects real users. Pair performance work with website care so plugins and tags do not quietly undo the fix. Duyuz includes technical foundations on builds and can review performance when leads feel slow to arrive.
Indexierung, Speed, Canonicals, Sitemap, Structured Data und Redirects für einen sauberen Launch.
Hosting, Updates, Monitoring und Iteration — was nach Go-live passiert, wenn die Site weiter performen soll.
Mobile-UX-Basics für Kliniken, Handwerk, Salons und lokale Dienstleister, die Anrufe und Buchungen brauchen.